Since opening its first store in Weymouth in March 2015, skate shop 420 Skatestore has grown rapidly and now has stores across the UK selling the latest decks, clothes, skateboard wheels and skate shoes.
Following the recent launch of its new e-commerce website, 420 Skatestore is looking to build on the success of their shops in a digital environment. So they have enlisted the help of online marketing consultants Content Coms to enhance their presence on all the major search engines.
Head of Digital at Content Coms Matt Hyde is relishing the challenge of getting 420 Skatestore on Google page 1.
“The skating industry is a highly competitive market but we feel that utilising a strategy combining optimised content with finely tuned keyword targeting will see a rapid improvement in 420’s search rankings over the coming weeks and months,” said Matt.
Content Coms will also provide an ongoing keyword analysis and reporting. This includes analysing search trends on Google – looking for spikes in activity for particular key words plus the analysis of web traffic to the client’s website – and analysing which pages received the most hits.
“We’re delighted to have the opportunity to work with 420 Skatestore. And excited to be able to help the company to raise its online profile and build on the great successes it has already achieved,” adds Matt.
"The skating industry is a highly competitive market but we feel that utilising a strategy combining optimised content with finely tuned keyword targeting will see a rapid improvement in 420s rankings"
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